Privacy Policy

e47 E-commerce Private Limited Last Updated: 18th September 2026 IT Act 2000 Compliant

We value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how e47 E-commerce Private Limited and its affiliates (collectively “Xotic, we, our, us”) collect, use, share or otherwise process your personal information through Xotic website www.xotic.in, its mobile application, and m-site (hereinafter referred to as the “Platform”).

While you can browse sections of the Platform without the need of sharing any information with us, please note we do not offer any product or service under this Platform outside India. By visiting this Platform, providing your information or availing our product/service, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use and applicable service/product terms, and agree to be governed by the laws of India including data protection laws.

1. Collection of Your Information

When you use our Platform, we collect and store your information which is provided by you from time to time. You can generally browse the Platform without revealing any personal information. Once you provide your personal information, you are not anonymous to us.

  • Account & Order Data: Name, delivery address, phone number, email address, credit/debit card or payment instrument details when setting up an account or transacting.
  • Behavioral & Technical Data: Buying behavior, preferences, IP address, device information, browser type, referral URL, and next visited URL compiled on an aggregated basis.
  • Messages, Reviews & Media: Messages posted on message boards, feedback, voice commands, and correspondence sent to us.
  • Ultra-Partner Services: If you use services provided by onboarded Ultra-Partners (travel tickets, bill payments, movie tickets), you will be redirected to their platforms with permission-based credential sharing. Xotic is not responsible for third-party partner privacy practices.

2. Use of Demographic / Profile Data & Personal Information

We use your personal information to fulfill your requests, assist sellers/business partners in processing orders, market products (with opt-out ability), resolve disputes, collect payments, measure interest, and protect against error, fraud, and illegal activity.

With your explicit consent, we may access device permissions such as SMS, contacts, location, camera, photo gallery, and request PAN, GSTIN, or KYC details to check product eligibility or generate business GST tax invoices.

3. Cookies & Analytics

We use data collection devices such as "cookies" on certain pages to analyze web page flow, measure promotional effectiveness, and promote trust and safety. Cookies do not contain personal information.

Most cookies are "session cookies" that automatically delete at the end of a session. You may decline/delete cookies via browser settings, though this may limit certain features. We also utilize third-party partners like Google Analytics for analytical purposes.

4. Links to Other Sites & Advertisements

Our Platform may link to external websites that collect personal data. Xotic is not responsible for third-party privacy practices. We use third-party advertising companies to serve personalized ads based on non-personally identifiable visit data.

5. Security Precautions

We maintain reasonable physical, electronic, and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once in our possession, we adhere to strict security guidelines to prevent unauthorized access.

6. Choice / Opt-Out

We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing) communications. You can manage notification preferences in your account settings or via our communication preferences page.

7. Children Information

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal information from children under the age of 18 years.

8. Data Retention & Your Rights

We retain personal information for no longer than required for the purpose it was collected or as required under applicable laws. You have the right to access, rectify, or update your personal information directly through your Account Profile & Settings.

10. Grievance Officer & Customer Support

In accordance with the Information Technology Act 2000 and rules made thereunder, the contact details of the Grievance Officer are provided below:

Mr. JITENDRA GADHIYA

Designation: Senior Manager

Company: e47 E-Commerce Private Limited

Address: 629, RK World Tower, Ayodhya Chowk, 150 Feet Ring Road, Rajkot - 360005, Gujarat, India

Email: privacy.grievance@xotic.in

For order-related queries or product complaints, please visit our Help Center or email seller-support@xotic.in.